At RIVALUS our commitment has always been to assist professional and Olympic athletes reach new levels in training and performance, while supporting young athletes in their quest to become great bodybuilders and powerlifters. Our most important responsibility is a set of standards ensuring every RIVALUS product is built to meet the needs of discerning athletes in all major sports, bodybuilding and powerlifting. All RIVALUS products are free of banned substances and built in world class facilities. In 2013, RIVALUS was acquired by NUTRIVO LLC, owned and operated by Mike and Tony Costello, the former owners and founders of Optimum Nutrition.