Bear Naked says it is known for its humorous marketing style and “never-grizzly” attitude, with the brand claimed to have been a cult favourite in the US since 2002, offering a range of granolas and snack bars made with “big, delicious chunks of nature”. Each bar is said to contain 10g of protein and is “crafted with real, wholesome ingredients including peanuts, natural peanut butter, wholegrain oats and honey”.