Blue Dinosaur's plan was to take the best ingredients we could get our hands on, smash them all together (technical term there), mould them into an acceptable shape, wrap the resultant bar in something weatherproof, and convince the world that it was no longer acceptable to consume added sugars, dairies, grains, starches and ingredients listed as numbers or chemical formulae.

Over time, like most happy little accidents out there, Blue Dinosaur has taken over our lives and grown into a wonderful little business that we feel is genuinely creating the best, healthiest, purest and most honest snack food bars in the world.