The iconic IRONMAN Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN brand in 1978, athletes have proven that Anything is Possible by crossing finish lines at the world’s most challenging endurance races.

IRONMAN Protein Bars are the official protein bar for the 2017-2018 IRONMAN Australia series, and have been formulated to help athletes maximise athletic performance, optimise endurance, and aid muscle recovery. Whether you are an international IRONMAN challenger, new to endurance training, or simply wanting to be the fittest you can be; IRONMAN Protein Bars are the perfect snack to help you unleash your inner athlete.