The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better. Founded in 2009, our mission was simple. As sports supplement distributors we'd grown tired of selling a bunch of stuff that looked and sounded the same. So we set about creating products that people would actively seek out and remember.

We are just as passionate and hands on as we were on day one. Be that new product development, trademarking, global marketing or looking after the logistics of having customers in over 80 countries, life’s never dull at Grenade. That simple mission has now grown into establishing Grenade as a global lifestyle brand. One that represents life athletes the world over.