It's a simple story of four friends who all share the same love for the social scene. It’s a love shared by all of us to one degree or another, a pleasure that is often denied by our very selves due to the fear of wasting a day having to go through that dreaded hangover (which by the way seems to get worse and more vicious as the years go by!). Well, this band of merry men decided that “enough was enough”. Together with a team of chemists, they set sail on the long journey that resulted in the birth of Body Armour.